Business News
Color by Grows Business with Investment in Digital Technologies and Web-to-Print
Thursday 26. August 2010 - HP Indigo 7000 Digital Press and HP Designjet Latex Printers drive development
HP announced today that Color by, SRL, of Sesto San Giovanni, near Milan, has expanded its business despite adverse economic conditions with the installation of an HP Indigo 7000 Digital Press, two HP Designjet L65500 Printers and an HP Designjet L25500 Printer. During 2009, the period of international economic turmoil, Color by took a commercial decision to grasp the initiative and completely renew its production lines.
“There are many reasons why we chose HP as our digital partner,” explained Carlo Bai, managing director, Color by. “We like the fact that HP adopts a holistic production workflow approach. Also important is HP’s commercial image. All the key players in our sector from designers, agencies to traditional printers recognise HP as the leading supplier of digital printing technology.”