Business News
First individualized newspaper produced in Australia
Tuesday 24. August 2010 - "Newspaper of the Future" to be demonstrated on Océ JetStream inkjet system at annual newspaper forum
Océ, an international leader in digital document management and delivery, today announces that it will partner with the Pacific Area Newspaper Publishers Association (PANPA) to produce the first individualized newspaper in Australia. The achievement will be demonstrated at the annual PANPA Future Forum in Sydney, 26-27 August. Major newspaper organizations will be represented as the Association recognizes innovative newspapers and trends in the industry.
Trend of personalization in newspapers and magazines
The Daily Digital newspaper, according to PANPA the first publication of its kind in Australia, is being printed in concert with Océ Australia Limited on an Océ JetStream continuous feed, full-color inkjet press. The Océ JetStream system prints up to 3,000 36-page tabloid newspapers per hour or 23,000 copies per eight hour shift. Each copy is potentially an individual product, printed digitally with no loss of speed or quality compared to more traditional printing methods.
CEO of the Newspaper Publishers Association, Mark Hollands, explained that the Digital Daily was conceived to demonstrate what is possible with a digital press. “This technology presents an opportunity to create new products and revenue streams,” he said. “I’m attracted by its capacity to allow personalization of newspapers, sections and magazines.”
Reader-driven personalization
The 16-page PANPA Digital Daily newspaper will include stories and advertisements personalized for each reader. Headlines and advertisements will address each reader by name, underscoring the flexibility of variable data printing in the digital age. Readers can also select different stories and advertisements according to their interests. By inviting subscribers to submit their preferences in news and products via a web portal, each newspaper can be tailored to more directly address those preferences with both editorial content and advertising.
Creating new opportunities for publishers
“The PANPA Future Forum is the ideal venue to show those most closely associated with the newspaper industry this way of the future,” stated Hollands. “Digital technology reduces waste for short-run products, and allows a publisher to create an on-demand model for printing publications, as well as expand into other commercial areas. This is something all newspaper publishers should consider.”
The production of digital newspapers is a target market for specialized newspaper printers. Additionally, digital newspapers provide an opportunity to general commercial printers and mailers to profitably extend their production night shifts.
Océ pioneered digital newspaper market
Océ pioneered the digital newspaper market with the Océ Digital Newspaper Network. More than 25 million newspaper copies have been produced globally through this network since 2001, making Océ the world market leader in digital newspaper production.
The introduction of the Océ JetStream series of digital full-color inkjet presses extended Océ production capabilities into higher run lengths, unprecedented productivity and full-color quality on par with traditional newspapers produced on offset presses. Now digital production speeds are within the scope of those required for smaller metropolitan, suburban and country newspapers.
Océ software enables personalization and processing
With the Océ PRISMA software suite for Graphic Arts workflow, Océ also offers solutions for generating highly personalized newspaper content. These variable applications can be processed in real time to match the speeds of the digital presses, which can be up to 150 meters per minute.
“Personalization is now a solid publishing concept to help reinvigorate newspaper circulation. We are fully committed to the digital newspaper market, and with the PANPA Digital Daily, we provide a market-driven proof of concept for individualized digital newspapers poviding a real business added-value that cannot be produced on traditional offset presses,” said Peter Wolff, Océ Vice President Graphic Arts.
“Océ”, “Océ JetStream”, “Océ PRISMA”, “Océ Digital Newspaper Network” and the Océ logo are registered trademarks of Océ-Technologies B.V. All product and company names are trademarks or registered trademarks, are the property of their owners, and are respectfully acknowledged.