Inkjet & Digital Printing
Océ Supports Graphic Arts Market as Gold Sponsor of InterACT Cross-channel Direct Marketing Educational Event
Friday 06. August 2010 - Océ customer Direct Group co-presents transpromo session at InterACT! Conference
Océ, an international leader in digital document management and delivery, announced that it is demonstrating its commitment to the direct marketing industry as a Gold Sponsor of the InterACT! Conference, August 10-11, 2010 in Rosemont, IL.
InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. It is the first event to demonstrate how to integrate print, online, mobile and social media as high-achieving, interactive marketing campaigns.
“When it comes to creating documents with strategic color and data-driven promotional messages, Océ helps customers build the underlying infrastructure for effective marketing campaigns. Print has earned a spot as a key component of multichannel marketing, and no one does it better than our customers. Direct Groups interACT session on transpromo marketing serves as an excellent example for other printers and service providers who want to grow in that direction. We are proud to be a part of the transpromo story attendees will hear at this session,” said Francis McMahon, member of the InterACT! advisory board, and Vice President, Marketing Océ North America, Production Printing Systems division.
Océ Customer Presents TransPromo Session with InfoTrends
Direct Group President and CEO Don McKenzie, will join InfoTrends Senior Consultant, Matt Swain, in the following session on Tuesday, August 10 from 4:45 to 5:30:
Transaction Documents: A Different Kind of Billboard
TransPromo communication involves placing messaging on must-read transactional documents like invoices, statements and notifications. It is an effective and economical way to deliver messages to the right person at the right time, the right way. In this session, attendees will hear from companies that are leveraging the “white space” on transaction documents to cross sell, build loyalty, get referrals and drive revenue. It is becoming a “different kind of billboard” for direct marketers.
“Océ offers an extensive portfolio of integrated graphic communications solutions, including hardware and software products that help their customers deliver more personalized full-color digitally printed campaigns,” stated Chris Bondy, Director at InfoTrends. “By providing a streamlined workflow from composition though production across a wide-range of imaging technology, they help their customers deliver a more satisfying service experience, build loyalty and create new business opportunities. We are looking forward to having Océ share their expertise with our attendees.”