Packaging
Document Security Systems, Inc. Signs Licensing Agreement with Pharmaceutical Label Manufacturer
Thursday 05. August 2010 - Contract with ATL, Inc. supports DSS' expansion of counterfeit protection for the Pharmaceutical Industry DSS' New Bar Code Protection Technology Included in License
Document Security Systems, Inc. (NYSE Amex: DMC), announced today that it has signed a licensing agreement with Wisconsin-based ATL, Inc., a secure product label manufacturer. Document Security Systems is a leader in proven, patented optical deterrent technologies and products that protect against counterfeiting and brand fraud due to unauthorized copying, scanning and photo imaging.
As part of the two-year agreement, ATL will manufacture security labels for its pharmaceutical industry clients containing Document Security Systems, Inc.’s AuthentiGuard suite of technologies. Document Security Systems’ new Bar Code Protection technology called “AuthentiGuard – Bar Code Barricade” will be the main feature of the technology package licensed by ATL. This agreement is a non-exclusive US license and revenue is based on a percentage of sales. This highly scalable relationship provides Document Security Systems with an established sales partner for its enhanced solutions in the secure label market, as well as access to major pharmaceutical companies through ATL, an industry leader.
The brand protection market for anti-counterfeiting and authentication solutions is rapidly expanding as potential customers increasingly recognize the ongoing cost of forged documents, security breaches and brand theft. The global trade in bogus pharmaceuticals will be worth an estimated $75 billion in 2010, according to the US-based Center for Medicine in the Public Interest (CMPI), an industry-backed think tank.
“This is a significant agreement for us as it provides Document Security Systems with new ‘feet on the street’ and a commanding sales presence in the critical pharmaceutical label industry, which is focused like never before on issues of anti-counterfeiting and security,” said Patrick White, CEO of Document Security Systems. “Our bar code protection technology has been deemed critical due to recent bar code copy crimes that have been occurring in the pharmaceutical and retail industries. Adding a quality secure label manufacturer like ATL to our in-house secure packaging and printing operations completes us as a full provider of technologically secure printed substrates.”
Donald Dobert, President and COO of ATL, Inc., noted, “This license represents an opportunity for us to meet the growing demand for print security by working with the global leader of the anti-counterfeiting technology industry. We’re excited at becoming DSS’ label implementation arm as well as offering the company’s technologies to our growing list of pharmaceutical clients. Our clients are some of the largest companies in the industry. DSS technologies can significantly enhance our security offerings to those clients.”
Document Security Systems’ AuthentiGuard technologies are on the cutting edge of the counterfeit prevention, print security and authentication technologies markets today and are highly effective optical deterrent security technologies that work with current models of digital copiers, imaging systems and scanners.