Newspaper & Mailroom
Innovations in Newspapers Report to Be Presented at Editors Forum
Tuesday 27. July 2010 - Newsroom integration. Multimedia storytelling techniques. Investigative journalism. Social media. Tablets. Readers clubs. Business reorganisation. These are some of the topics covered in "Innovations in Newspapers 2010 World Report", to be presented at the World Editors Forum, to be held in Hamburg, Germany, from 6 to 8 October next.
The annual report by the Innovation International Media Consulting Group for the World Association of Newspapers and News Publishers (WAN-IFRA), tracks some of the most promising trends for newspaper companies as they evolve into multimedia businesses.
“What we need to do is think in terms of a multitude of products, summarized under a brand, in a brand world, or even better – in a brand experience world,” says Horst Pirker, Group Chief Executive Officer of Styria Media Group in Austria and First Vice President of WAN-IFRA, in the introduction to the report.
The Innovations in Newspapers presentation at the World Editors Forum will be one of the highlights of the event, dedicated to “The Tablet Year” with a focus on how mobile distribution is changing the news business. Participants will receive a free copy of the report. Full details of the Editors Forum conference can be found at www.wefhamburg2010.com.
Contents of the 2010 Innovations report, written by Innovation consultants and leading industry experts includes:
Tablets, which looks at 12 concepts for designing for the iPad;
New Narratives, which discusses new digital storytelling opportunities;
Business Integration, which outlines Innovations recommendations for modernizing marketing and sales structures to meet digital needs;
Newsrooms, which examines how to transform a linear, paper-centric newsroom into a fully integrated digital “news engine”;
Newsroom Integration, a case study of El Tiempos (Colombia) across-the-board newsroom integration;
Innovation, which takes a look at “i”, a new Portuguese daily that went from launch to European Newspaper of the Year in six months;
Passion builds audiences, which examines a bright spot in the newspaper landscape: sports papers;
Investigative journalism, which shows even small newsrooms can produce quality investigations;
Social media, which provides an in-depth look at the growing relevance of social media for news organisations;
Information technology, which provides 10 recommendations for newspapers IT departments;
Readers Clubs, which discusses new revenue streams provided by newspapers brand extensions through Readers Clubs;
And family businesses, which outlines the challenges facing family-owned information companies.
The 2010 Global Report on Innovations in Newspapers is one of dozens of Editors Forum presentations on cutting edge business and editorial strategies. Full details, including the programmes for business sessions and social events, registration and other information, can be found at www.wefhamburg2010.com.
The Editors Forum will be held in conjunction with the IFRA Expo, the largest annual global trade exhibition for the news publishing and media industry. For full details on the Expo and related events, which include an Advertising Summit, an International e-Reading and Tablet Conference, Focus Sessions on newspaper production and more, can be found at www.ifraexpo.com.