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InnerWorkings and Rent-A-Center Announce Multi-Year Print Management Agreement
Tuesday 20. July 2010 - InnerWorkings, Inc. (Nasdaq: INWK), a leading provider of managed print and promotional solutions, and Rent-A-Center, Inc. (Nasdaq: RCII), the largest rent-to-own operator in the United States, announced today a print management agreement between the two companies.
Under the agreement InnerWorkings will provide outsourced print procurement and print management services for Rent-A-Center (RAC) including direct mail, point of purchase and store level print and promotional items. Additionally InnerWorkings will also deploy and manage an eStore solution for RAC that will allow RACs 3,000+ stores to order their print and promotional products online. InnerWorkings will assign a team of print production managers to be based at RACs headquarters in Plano, TX to work with their marketing and procurement group on a daily basis.
Ann Davids, Chief Marketing Officer for Rent-A-Center said, “While InnerWorkings is best known for its expertise in cost effective print procurement they also bring a lot of industry experience, helping us optimize the design and specs of our printed materials for maximum effectiveness while keeping costs at a minimum.”
Mike Wilding, Chief Procurement Officer for Rent-A-Center added, “This agreement will give us access to a network of print suppliers that can meet our diverse needs and have been certified by key standards established by InnerWorkings.”
Marc Collins, Senior Vice President of InnerWorkings said, “We are delighted to add Rent-A-Center to our growing roster of marquis clients and look forward to working together with the RAC team as well as their incumbent suppliers and agencies to implement our solution. We continue to see thoughtful marketing leaders as well as procurement officers outsourcing their print function to InnerWorkings based on the value our model delivers to both stakeholders.”