Inkjet & Digital Printing
The Whitley Printing Company Takes Print and Marketing Services Capabilities to New Dimensions with the KODAK NEXPRESS Digital Press
Wednesday 14. July 2010 - The Whitley Printing Company, based in Austin, Texas, has found a competitive edge in working with a KODAK NEXPRESS S2500 Digital Production Color Press. The company is maximizing the KODAK NEXPRESS Fifth Imaging Unit Solutions, notably KODAK NEXPRESS Dimensional Clear Dry Ink, to become a standout marketing services provider in its region.
The Whitley Co. was founded almost six decades ago with a focus on quality, customer service, and smart growth fueled by the most advanced technology. In recent years, the company has strived to provide its customers with more than simply print services by offering a complete marketing solutions package. In that regard, The Whitley Co. formed an in-house sister company in 2009, Zoom Interactive, to help bolster customers comprehensive marketing campaigns with interactive components.
As a key part of its growth strategy to provide a breadth of print and marketing services that no other company in the region could match, The Whitley Co. recently added a KODAK NEXPRESS S2500 Digital Production Color Press. Marketing communications agencies, higher education clients, local and state governments, and corporations are among The Whitley Co.s customers seeking campaigns that stand out from the competition. Theyve been able to achieve that goal with The Whitley Co. and its tactile printing capabilities enabled by KODAK NEXPRESS Dimensional Clear Dry Ink.
“Our biggest advantage right now is offering dimensional printing,” said Corey Dulimba, Director of Digital Operations, The Whitley Printing Company. “Weve produced materials with a leather design, for luxury condos and high-end boot manufacturers, and they actually feel like real leather. Our customers are looking for that wow factor, and weve been able to deliver.”
At a time when customers budgets face increasing scrutinies, offering dynamic capabilities that help maximize the marketing spend is more valuable than ever for The Whitley Co. Business is picking up since the company began sending samples of printed pieces produced with KODAK NEXPRESS Dimensional Clear Dry Ink.
“Our customers are jumping at the chance to use dimensional printing,” said Dulimba. “It gives us a huge advantage, because nobody else in the region can offer those services. “Printing is becoming commoditized. We give our customers something more than just ink on paper; we provide them with a total marketing package.”