Prepress
ADN goes live on Atex Content Management
Wednesday 23. June 2010 - Atex CMS allows ADN to adopt convergent publishing model.
Journalists using Atex platform are able to write a single version of a story for use in any print, digital, mobile or broadcast product.
ADN, the free daily newspaper owned by Colombian media company, Casa Editorial EL TIEMPO (CEET), is live with the Atex content management system. The Atex system allows CEET to integrate ADN into its advanced unified content publishing model to plan, generate, and publish multimedia and multichannel objects.
“ADN pioneers what we call the H11 Full-Integration Project, which aims to consolidate our content publishing tools and advance the concept of content convergence,” said Guillermo Cuello, CEETs Chief Information Officer and Project Manager. “With this approach, CEET can increase the value of its articles by making them available to more consumers, using more devices than ever before.”
Oskar Cantor, Editorial System Engineer adds: “We are changing from a model oriented toward the product to a model oriented to the contentachieving the integration between the thematic editors and products. As an outcome, we can produce ADN and the other magazines using the content we have in the Atex system.”
Prior to implementing the Atex editorial CMS at ADN, CEET was using two editorial systems to manage content for its newspapers and magazines. This configuration demanded that the publisher constantly modify and copy different versions of its articles to ensure they could be shared between its products. Under the new Atex content model, CEET has a single interface that is more complete, dynamic and functional, which efficiently migrates content to or from ADN without extensive modification.
“I see a very bright future for CEET using the Atex CMS,” said German Ricardo Sanches, CEET Content Manger. “Not only does it satisfy the principle problem of multimedia and multichannel convergence, but it also addresses the goals wed like to reach in the futuresuch as the added integration between Internet and TV.”
Alejandro Ramírez Peña, CEETs Editor Manager concurs: “For CEET, the implementation of Atexs Editorial CMS signifies the determinant step into the consolidation of its Convergence Model. This achievement unifies and integrates the different medias, including magazines, newspapers and broadcast, as well as allows the Web portals and Citytv (broadcast channel) to query all content held in CEETs databases.”
“At Atex we are proud to be part of the go-live at ADN as it represents an important milestone in CEETs transition to a content-first production model,” said Alexandre Carvalho, Managing Director Atex Latin America. “Such a transition is critical as media companies try to generate more revenue and build stronger relationships with their readers using an increasing number of print and digital channels.”