Prepress
Quark, K-NFB Reading Technology, and Baker & Taylor Partner to Offer First Complete Solution for Digital Publishing 2.0
Monday 21. June 2010 - Partnership Provides Content Creators a Cost-effective Way to Create and Deliver Compelling, Interactive Content for All Leading Digital Devices through a Worldwide Distribution Network
Quark, a leading provider of publishing software; K-NFB Reading Technology, creator of the Blio e-reader application; and Baker & Taylor, the worlds largest distributor of physical and digital media products, today announced their partnership at Untethered – a digital media conference in New York. The three companies are collaborating to offer content creators the first complete solution for Digital Publishing 2.0. The partnership brings together experts in digital content creation, digital content distribution and the digital e-reading experience to offer content creators and providers a simple, cost-effective digital publishing solution.
“Digital Publishing 2.0 is defined by design-rich, interactive content that can be delivered to the mass market through all leading digital devices,” said Ray Schiavone, President and CEO of Quark. “We are excited to work with K-NFB Reading Technology and Baker & Taylor to combine our expertise to help publishers and other content creators capitalize on this emerging market. Together we make it affordable and efficient to create compelling digital content that is ready for the Blio e-reader application and available through a world-class distribution network to deliver the ultimate consumer experience.”
The Quark, K-NFB, and Baker & Taylor solution ensures the delivery of content that emotionally engages readers through a variety of unique features, including video and audio clips, interactive Web pages, integration with social media, note-taking, exporting capabilities, and more. Put simply: the partners transform static, black-and-white pages into rich, engaging digital media content.
The solution:
– Makes Digital Publishing 2.0 accessible to all content creators, including self and professional publishers, by giving designers an easy way to create rich, interactive content without complex configuration or programming
– Makes rich, interactive digital content available across all leading digital devices including tablets, smartphones, and computers
– Provides a new source of advertising revenue through digital books
– Enables fast and cost-effective conversion of print publications to digital publications
– Provides a vast global distribution network through which digital content can easily reach consumers everywhere
“K-NFB and Baker & Taylor chose to partner with Quark, a leader in dynamic publishing, to help content creators efficiently and cost-effectively create design-rich, interactive content in QuarkXPress — content that can then be automatically exported to the Blio format and shared with consumers through Baker & Taylors broad worldwide distribution network,” said Ray Kurzweil, CEO, K-NFB Reading Technology. “Together, our three companies are providing content creators the technology they need to improve their own publishing experience as well as advance the consumer experience.”
Tom Morgan, CEO of Baker & Taylor, added: “Baker & Taylor is proud of this partnership with Quark and K-NFB. We open the door for thousands of new content creators and providers to create digital, interactive content and then access Baker & Taylors unparalleled worldwide distribution network. We have teamed up to provide a simple way to transform static media content into rich digital media content that 21st century consumers demand.”
Quark reduces publishers reliance on programmers and customised applications to deliver engaging content to digital devices, lowering the cost of digital publishing and helping content creators introduce digital products faster and support all leading digital devices. Quark will release its solution for publishing to the Blio e-reader application from QuarkXPress later this year.