Prepress
Quark Unveils Platform-independent Strategy for Digital Publishing 2.0
Friday 18. June 2010 - Quark Offers Automated, Platform-independent Publishing Solution that Allows Publishers to Focus on Creating Content for the Next Generation of Digital Devices
Quark today unveiled a platform-independent strategy for helping publishers take advantage of Digital Publishing 2.0 for the new generation of digital devices. Marked by a move from simple, black-and-white electronic books, Digital Publishing 2.0 capitalises on the proliferation of more powerful devices with large colour displays to deliver design-rich and interactive content to consumers. To succeed in the 2.0 era of digital publishing, publishers need to differentiate their electronic products from their print products by producing “enhanced” content that can be delivered to all digital devices, regardless of the platform. Quarks Digital Publishing 2.0 strategy automates the publishing process to offer publishers efficient and cost-effective ways to:
– Create design-rich, interactive content – for any platform
– Automate publishing – to any media (print, Web, digital)
– Engage customers – on any device
– Let publishers focus on content – not technology
Based on publishing software that includes QuarkXPress, Quark Publishing System, and Quark XML Author, as well as innovative technology from new partners, Quarks digital publishing strategy will serve publishers at any stage of digital publishing regardless of their preferred application platform or intended media.
“Quarks strategy for Digital Publishing 2.0 is the most flexible approach to creating engaging, immersive content that can be delivered to the digital devices that our readers are using,” said Rich Gamble, Publisher and General Manager at Chicago Magazine. “Publishers like us are up against time, resource, and technology barriers when it comes to delivering enhanced content to digital devices. With Quark, we are ready to get our content to market more quickly, while supplying readers a new, enhanced experience, and offering advertisers unique ways to engage consumers.”
“Publishers are looking for ways to better monetize their catalogue. They need a way to leverage those assets and transform them into new formats for new devices. Also, a large part of their back catalogue is already in Quark, so that offers a tremendous opportunity that publishers can immediately leverage,” said Melissa Webster, programme vice president, Content and Digital Media Technologies at IDC. “Quark’s digital publishing strategy is meant to help publishers streamline the content transformation process in a platform-independent way, so they can embrace new readers such as Blio and emerging technologies for digital publishing.”
Quark Supports Digital Publishing 2.0
Starting with a rich, compelling design in QuarkXPress, Quark will help both enterprises and individual creative professionals export those designs to a variety of digital devices. Without requiring any programming or other special skills, designers will be able to enhance their print content for digital devices by using QuarkXPresss built-in interactive features to add slide shows, embed video, and create other interactive elements to differentiate and add value to their print publications.
Quark also offers enterprise customers a “content first” alternative to the “design first” approach of starting by building their publications in print form. Using Quark XML Author, enterprises can create reusable information components that are independent of any specific media type. Quark Publishing System can assemble these components for different audiences and automatically publish to all the media types that Quark supports.
“Quark is in a unique position to help publishers navigate through the platform wars to choose the strategy for Digital Publishing 2.0 that best suits their business,” said PG Bartlett, Senior Vice President of Product Management of Quark. “The alternative options today in the form of apps are expensive stopgap measures that force publishers to become technology developers. We are focused on providing publishers with a smart Digital Publishing 2.0 strategy that insulates them from technology churn and prepares them for future changes in consumer expectations.”
“Quark is in a unique position to help publishers navigate through the platform wars to choose the strategy for Digital Publishing 2.0 that best suits their business,” said PG Bartlett, Senior Vice President of Product Management of Quark. “The alternative options today in the form of apps are expensive stopgap measures that force publishers to become technology developers. We are focused on providing publishers with a smart Digital Publishing 2.0 strategy that insulates them from technology churn and prepares them for future changes in consumer expectations.”
Quark is rolling out digital publishing capabilities and partnerships throughout 2010 and beyond