Newspaper & Mailroom
Just Published: Going Green for Newspaper Publishers
Thursday 20. May 2010 - A new report that examines the environmental implications of green strategies for newspaper companies has just been published by the World Association of Newspapers and News Publishers (WAN-IFRA).
“Going Green”, from the WAN-IFRA Shaping the Future of the Newspaper project, studies the impact of the daily newspaper business on the environment, from electricity consumption to paper and printing. The report show how environmental strategies create efficiency and save resources that can positively impact the environment – and the newspapers budget at the same time.
Green strategies are quickly becoming important parts of publishers plans. The report says that change doesnt have to be overwhelming, and shows how many publishers start small and grow. The first steps — such as increasing recycling and cutting wasted electricity — can grow to encompass how resources are managed in the newsroom, the printing plant and beyond.
The report also shows how green strategies enhance newspapers reputations as top news and information outlets, and have strong implications for renewing and strengthening readers trust, while lowering long-term costs.
“Going Green” is available exclusively to members of WAN-IFRA, although the reports executive summary is available, free of charge, to members and non-members alike. The summary can be downloaded here.
WAN-IFRA members can download the report, and other members-only Strategy Reports on a variety of subjects, from www.futureofthenewspaper.com.
For information on membership in WAN-IFRA, please contact Heide Orlich, Director of Membership, at membership@wan-ifra.org.
WAN-IFRA is a leading provider of industry research and analysis. Its SFN project identifies, analyses and publicises all important breakthroughs and opportunities that can benefit newspapers all over the world. SFN provides WAN-IFRA members with Strategy Reports on these developments, a library of case studies and business ideas, and a wealth of other vital information for all those who need to follow press industry trends.
WAN-IFRA conducts the SFN project with support from four international partners — manroland, a leading company for newspaper production systems; Telenor, the leading Norwegian telecommunications, IT and media group; Atex, the leading supplier of solutions and services for advertising, content management, circulation and online applications; and Norske Skog, the Norway-based global paper producer.