Prepress

New Integrations Give Pageflex Customers Additional Tools for Successful Sales and Marketing Campaigns

Friday 14. May 2010 - Integrations with SalesForce and LeadsPlease add additional list and data; Management functions to Pageflex Storefront

Pageflex, a division of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com) and a leading developer of enterprise variable publishing and web-to-print solutions, announced today that Pageflex has released two new integrations that give customers additional tools to support their sales and marketing efforts. The first integration provides a link from Pageflex Storefront to the Salesforce Customer Relationship Management (CRM) system. The second integration offers a seamless way for customers to acquire mailing lists from LeadsPlease, a provider of lists for direct marketing. Pageflex will be demonstrating these new extensions in booth 12-C100 at Ipex 2010, being held May 18 – 25, 2010 at the NEC, Birmingham, United Kingdom.

Using the Salesforce integration, customers can quickly and easily extract data from their Salesforce CRM system for use in their projects in Pageflex Storefront. Users can access all the reports data they have rights to within SalesForce, and easily incorporate that data into the marketing materials available in Pageflex Storefront.

In addition, Pageflex is also releasing an extension that gives Pageflex Storefront customers access to mailing lists from LeadsPlease, a provider of mailing leads sourced by Experian, the respected global information services company. Using a robust data widget, users can select their list criteria using the sophisticated geography and demographics selections available with LeadsPlease. The user then finalizes, purchases and downloads their list – all from within Pageflex Storefront. Once purchased, users can then incorporate their purchased lists into their Pageflex Storefront projects.

Graham Brown, LeadsPlease Vice President of Sales & Marketing commented on this product integration, “LeadsPlease is working hard to provide marketers with both the best data and the easiest way possible to access that data. We start by providing the highest quality leads from the freshest data available. Then, by integrating with Pageflex, we seamlessly extend access to that data to Pageflex Storefront customers. The result of these efforts gives Pageflex customers a fast, easy way to create a list that meets their marketing goals and achieve the best return on their marketing investment. Our revolutionary data widget now provides real-time maps, demographic filters, counts and mailing-lists for Pageflex Storefront customers.”

Anna Magliocco-Chagnon, Bitstream President and CEO commented on the latest integrations by saying “Pageflex has a strong tradition of giving marketers powerful tools to create more effective marketing campaigns, giving customers the most powerful customization technology available. These new integrations with SalesForce and LeadsPlease build on that tradition by giving customers the ability to seamlessly incorporate new sources of data into the marketing campaigns they create in Pageflex Storefront.”