Inkjet & Digital Printing
Xerox Geared Up to Support Print Providers at On Demand
Thursday 22. April 2010 - Debuts New Digital Color Production Systems, Leads Industry Discussions on Growth Strategies and Offers Extensive Networking and Learning Opportunities
Primed to help graphic communications providers identify new revenue opportunities, Xerox Corporation (NYSE: XRX) brings digital color technology, business-generating tools and educational seminars to On Demand. The company also will debut the latest additions to its digital color portfolio – the Xerox Color 800/1000 Presses.
“Xerox realizes attendees are making an investment to come to On Demand, and we are ready to deliver. Our booth features products and services that help print providers compete in this turnaround economy,” said Gina Testa, vice president, Worldwide Graphic Communications, Xerox Corporation.
Print service providers looking to expand their digital businesses now have two new options to produce sophisticated, full-color applications including sales collateral and direct-marketing pieces. The Xerox Color 800/1000 Presses, printing at 80 and 100 pages per minute respectively, offer a new clear dry ink station, allowing for images and text to be highlighted for visual impact. The presses produce high-definition image quality on a wide array of paper stock.
At the show, Xerox will also introduce new business development software that helps print providers maximize resources and time. For example, the ProfitQuick Direct Marketing ROI Planner evaluates the effectiveness of a direct-mail campaign – before anything is printed, and the ezBusiness Planner offers a customized five-year business plan. The new Wide Format Essentials Kit will help print providers capture additional large format business by helping them build a marketing plan, host an open house and identify revenue generating applications.
Throughout the show, Xerox executives and customers will take part in a range of panel discussions, starting with Testas On Demand Opening Keynote, a CMO Spotlight. Marketing executives from Anderson Direct, Ducati Motorcycles, Dow Jones and Company, and Universal Studios will discuss how print fits into todays evolving marketing landscape.
Additional panel sessions will follow on topics such as how to implement a new value-based pricing model and how to best use Web-to-print services. Variable printing, direct marketing, making the transition from printer to marketing services provider and other hot industry topics will also be discussed.
Xeroxs Real Business Live! Event: The Rhythm of Print, taking place at 4 p.m. today in the Grand Ballroom of the Pennsylvania Convention Center, will explore new ways to profit from and grow with digital print. Xerox will also host a virtual tradeshow; visit http://www.xerox.com/rhythm to register.