Prepress

X-Rite Appoints WYNIT as Premium Distributor for the Signage Market in North America

Monday 29. March 2010 - X-Rite, Incorporated (NASDAQ: XRIT), the world leader in color management, measurement and communication technologies today announced the appointment of WYNIT, Inc. as Premium Distributor in North America.

Under the terms of the agreement, WYNIT will distribute X-Rite and Pantone’s imaging solutions thereby expanding X-Rite’s reach into the fast growing wide-format signage market.

“Color management is rapidly becoming an important requirement for wide-format signs and displays as customers are more aware of the advantages in delivering consistent, accurate color. WYNIT’s new technical graphics division will help us further strengthen our leadership in this market and we are excited to be working with a team of such dedicated professionals,” comments Buzz Apostol, X-Rite’s vice president of sales for North America.

“With the addition of X-Rite and Pantone’s solutions to our portfolio, we feel uniquely placed to help our wide format signage customers implement a solid color management strategy to improve their competitive advantage in the marketplace,” said Rick Slagle, newly appointed executive director of WYNIT’s Technical Graphics Division.”

WYNIT is a true leader in providing complete solutions to its reseller, dealer, and integrator customers, adding value to the supply chain. This comprehensive understanding of industry requirements, specific markets, and individual consumers, sets WYNIT apart from its competitors as it delivers millions of dollars of products from over one hundred top industry brands, to thousands of resellers across the country— every business day.