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CANON U.S.A. JOINS CREATIVE FORCES WITH FASHION BRAND LESPORTSAC

Tuesday 23. March 2010 - New PowerShot Digital camera case available for a limited time on Canon's Shop Direct online store

Canon U.S.A, a leader in digital imaging, is joining forces with fashion label, LeSportsac, to offer an exclusively designed PowerShot camera carrying case. Whether traveling to a far-off destination or capturing shots of children playing on the beach, the new case provides consumers a convenient and fashionable way for PowerShot users to tote their camera, and free-up their hands.

LeSportsac, known for its 36-year history of manufacturing functional and chic bags and accessories for consumers all over the world, has applied the same fashion-forward design creativity to create this exclusive camera case for Canon PowerShot Digital cameras. Canon’s PowerShot cameras are known for their box and circle design, and the new carrying case will feature an exclusive “square dance” pattern that evokes that iconic design element.

The case features long straps that offer the consumer the option to wear the case across the body or over the shoulder, as well as a swivel snap hook strap which converts to a convenient wristlet. In addition, the new case features two zippered main compartments, perfect for storing a Canon PowerShot Digital camera and accompanying accessories, and has an open front pocket for added convenience.

“We are thrilled to be working with LeSportsac for this one-of-a-kind case for Canon’s Digital ELPH cameras,” said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. “We are consistently looking for ways to keep the user experience stylish, but functional, and this exclusive case will help us do just that.”

The new LeSportsac camera case exclusively for Canon PowerShot Digital cameras is available starting today only on Canon Shop Direct online store at a retail price of $38.00.