Newspaper & Mailroom
Newspapers Provide “Finger Food” Content For Smartphone Publishing
Thursday 04. March 2010 - Call it "finger food" content or "fast food" news - publishing for smartphones offers new opportunities for newspaper companies, and the International Newsroom Summit, to be held in London in April, will provide news executives with the latest strategies for providing compelling news to ever-present portable devices.
The conference, to be held on 21 and 22 April at the London Canary Wharf Hilton, will devote a session to publishing on smartphones that will feature:
“Nutritious Fast Food News,” a presentation by George Brock, Professor and Head of Journalism at City University London and the former Managing Editor of The Times;
“E-Newspapers – The electronic publishing revolution – will e-readers change the publishing business?”, by Alan Rosenfeld, Business Development Manager, Design & Publishing, for Apple in the United Kingdom;
“From journalistic principles to touch screen smartphones: How to play the new newsgame,” a presentation by Grig Davidovitz, Consultant and Project Leader for Israel-based GD Consulting and the former editor of the Haaretz web sites;
and “The role of geocodes and other metadata for news on mobile devices,” by Gerd Kamp, Head of the Deutsche Presse Agentur Newslab and dpa-infocom in Germany.
Full details of the conference, organised by the World Association of Newspapers and News Publishers (WAN-IFRA), can be found at www.ifra.com/newsroomsummit.
Smartphone publishing is only one of a multitude of issues to be discussed at the conference, which will also examine building new audiences for print, developing paid-content strategies for digital media, designing efficient multi-title newsrooms, and creating effective hyper-local content.
Other speakers include:
Raju Narisetti, Managing Editor at Washington Post, who will make a keynote address on “Question of Survival: Building the new generation newsroom.”
Marc Walder, CEO for Ringier publications in Switzerland/Germany, and Adrian Jeakings, CEO of Archant Norfolk in the United Kingdom, who will examine the new trend in multi-title newsrooms.
William Lewis, Managing Director, Digital for the Telegraph Media Group and Editor in Chief of the Daily Telegraph and the Sunday Telegraph, who will address “Telegraph Media Group: ongoing innovation and transformation.”
Martim Avillez Figueiredo, Publisher and Editor-in-Chief of the new Portuguese newspaper “i”, who will focus on “rethinking print – a young paper for a new generation of readers.”
Dietmar Schantin, Executive Director for Publishing, Editorial, and General Management at WAN-IFRA, and Francois Nel, Director of the Journalism Leaders Programme at the University of Central Lancashire, who will examine the paid versus free content debate and present a new survey of paid content initiatives.
Andreas Wiele, President of the BILD Group in Germany, who will present a case study of Europes largest newspaper, Bild, and its evolution “from tabloid to tablet.”
Grzegorz Piechota, Specials Projects Editor for Agora in Poland, who will discuss the Gazeta Wyborczas extensive citizen journalism initiatives in a presentation on “incredible stories that would not be told without readers.”
Rainer Esser, Managing Director of die Zeit in Germany, who will speak about what newspapers can learn from magazines.
Aralynn McMane, Executive Director for Young Readership Development at WAN-IFRA, who will unveil the World Football Reading Passport that uses sports to encourage young people to read more newspapers.
Marcelo Rech, General Director for product at the RBS Group in Brazil, who will present a case study of the Zero Hora newspaper, winner of the WAN-IFRA Young Reader Newspaper of the Year award, which has attracted a younger audience without alienating its traditional readers by providing more vibrant content.
Allan Tutton, Senior Lecturer in Digital Television at De Montfort University in Leicester, who will present “audio and video studio setup for publishers in a nutshell – what kind of infrastructure is needed in a multimedia company?”
Eirik Wallem Fossan, Multimedia journalist / Flash-developer, and Christian Thorkildsen, News editor for web TV, at Aftenposten in Norway, who will present the tools and formats that are needed for multimedia production.
Plus more speakers to be announced.