Consumables
PaperCo sets students two original Brief Encounters challenges
Tuesday 02. March 2010 - An electronic sting or a new corporate style for PaperCo are the two categories of design work for degree level design students wanting to enter the paper merchant groups Brief Encounters 2010 awards.
“Its a multi-media challenge this year and one that will test and stretch these creative students working to a specific brief, possibly the first commercial remit they have come up against,” says Veronica Heaven, corporate responsibility director of PaperCo.
“Our close collaboration with leading design colleges helps them with their course work but always impresses us and shows just what excellent talent is coming through. The lecturers who help us each year define the learning outcomes suggested we use PaperCo as the subject so we can judge best if they have done their research and understood the company but this is an educational project and we do not take advantage of the students work by using it commercially ourselves. If ever we did they would be reimbursed.”
In the Corporate Style Review brief, students are invited to create a typographical style, using the companys branding and logo, for PaperCo which would work across corporate stationery, its web site and a Powerpoint presentation template. The concept needs to work not only for the main company but for its local trading operations which include: Donald Murray Paper; Dixon & Roe; Masons Paper; North West Paper; Rothera & Brereton; and Southern Paper.
The Corporate Electronic Sting brief includes two options. The first invites students to create an electronic sting or short video of about 20-30 seconds which communicates one or a selection of the services that PaperCo offers to designers, end users and printers, including its dummy-making service. Alternatively they can create a similar length sting or video conveying the link between communication and paper and taking into account sustainability, issues including the role of paper in communication and/or the effects of trees on climate change strategies.
Bob Ide, head of marketing at PaperCo, says: “We are very proud of the Brief Encounters project. In addition to introducing graphic designers of tomorrow to our company it also enables us to underpin the message that paper is a sustainable, environmentally acceptable product and that its scope to carry and enhance messages and branding is second to none, even in todays multi-media world.”
Last year Norwich University College of the Arts scored a double with Gold Awards for Alex Ecob and Amber Sinclair. Rival colleges will be out to reclaim these top titles this year.