Prepress
El Debate installs SHIPO, Protecmedias distribution management solution
Friday 22. January 2010 - " Our aim is to integrate the editorial and distribution areas so that we know more about sales figures according to the front page in order to improve sales." (Daniel Bastidas, Technical Director of El Debate)
The Mexican newspaper El Debate has decided to install SHIPO, the solution developed by Protecmedia to manage all distribution aspects, covering circulation and subscriptions. The solution will allow El Debate to optimise its income while controlling its distribution costs and increasing its readers loyalties.
Through geo-marketing technology, SHIPO makes it possible to carry out an exhaustive analysis of a whole series of variables relating to location, offering extremely valuable data regarding the key aspects of distribution, such as deliveries, returns and payments, broken down for each sales outlet. “We decided to purchase SHIPO for the distribution logistics that it offers, integrating geographically the different sales outlets,” says
Daniel Bastidas, Technical Director of El Debate.
This solution makes it possible to integrate completely the newspapers editorial and distribution areas, with the benefits that this brings. “Our aim is to integrate the editorial and distribution areas so that we know more about sales levels according to the front page. Ultimately, the objective is to improve sales,” comments Bastidas, for whom geographic location offers another major advantage: “with SHIPO we can find out more about sales outlets according to potential market penetration.”
In addition, SHIPO will allow El Debate to monitor readers subscriptions in great detail, managing new subscriptions and cancellations, as well as payments and invoicing. All in a simple and effective way.