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The Boston Herald chooses DTIs ContentPublisher and DTI Lightning
Friday 15. January 2010 - DTIs editorial solution provides the Boston Herald with an integrated system to unify content management processes
Digital Technology International (DTI) today announced that the Boston Herald and BostonHerald.com, Herald Media, Inc. properties in Boston, MA, have signed an agreement to install DTIs ContentPublisher and DTI Lightning to manage their print and Web content. The Boston Herald, a four-time Pulitzer Prize-winning newspaper, is the largest tabloid in New England, and one of the oldest in the United States.
“In this highly competitive market, we are the best at what we do. Being fast, first, and accurate is imperative in todays news world,” said Jim Potter, deputy managing editor for design and production, Boston Herald. “We will now have the tools necessary to stay on top and do it efficiently. Weve had extensive dialog over the years with DTI due to their innovation and regard them as the premier systems vendor in the industry.”
The Boston Herald newsroom
The Boston Herald and BostonHerald.com will replace current separate systems for print and Web, with ContentPublisher and DTI Lightning to unify content management processes for both channels. DTIs ContentPublisher provides the Boston Herald with easy to use tools to create multimedia content and greater efficiencies with integrated digital workflow. The solution will totally eliminate newsroom walls, extend functionality, and create an efficient and collaborative environment for print and Web. DTI Lightning is a fast, multidimensional content management system that drives the transformation to the integrated newsroom model.
“We have been working with DTI for a long time,” said Potter. “We like and share their vision, their direction, and their technology.”
“Herald Media, Inc. is a major metropolitan media company and we are pleased to be a part of their future plans,” said Dan Paulus, vice president, sales, DTI. “With ContentPublisher and DTI Lightning, the Boston Herald will have an unlimited sharing of information and digital assets through their entire enterprise, regardless of platform. The DTI editorial system is the most direct way to create multimedia content for multiple channels and build a broader audience for the Boston Herald.”