Prepress
Pitney Bowes Business Insight Unveils Enterprise Routing Module
Tuesday 12. January 2010 - Spectrum Technology Platform Module Combines Data Quality and Precise Location Information to Improve Logistical Decision Making and Maximize Operating Efficiency
Pitney Bowes Business Insight, the leading global provider of data quality and location intelligence solutions, today announced the availability of the Enterprise Routing Module for the Pitney Bowes Spectrum Technology Platform.
The Spectrum Technology Platform is the industrys first data quality solution to offer integrated enterprise location intelligence functionality, enabling organizations to better understand their customers and assets in terms of location. The Enterprise Routing Module combines data quality, location intelligence and sophisticated algorithms in a service-oriented architecture that seamlessly integrates into business operations to streamline routing and delivery processes. Individuals responsible for logistics, marketing and network performance can now integrate in-house data, including customer records and network locations, and run route optimization analysis in batch or real-time mode–delivered as web services or APIs–to support operational decisions.
The Enterprise Routing Module automatically calculates the time or distance boundary based on driving or pedestrian street network data that allows customers to determine locations within a pre-defined coverage area and calculate the most efficient routes, including travel directions. For retail organizations that deliver to customers or telecommunications and utilities providers that manage large field service teams, this routing capability reduces costs and improves productivity. It can also increase customer satisfaction, as organizations can more precisely gauge when a company representative will arrive for service and communicate this in advance to the customer.
Additional benefits of the analytical applications for the Enterprise Routing Module include:
Identifying market penetration in areas around specific stores or branches;
Establishing sales, risk or rating territories from coast to coast;
Target marketing based on proximity to specific outlets;
Identifying the nearest service providers; and
Determining service eligibility based on set coverage area.
“Nearly every industry must make logistical and operational decisions based on location-based information, such as drive time or drive distance to optimize their operations. Organizations cannot rely on simplistic as-the-crow-flies calculations to get the job done,” said Navin Sharma, director of global product strategy for data quality, Pitney Bowes Business Insight. “With the Enterprise Routing Module, Pitney Bowes Spectrum Technology Platform customers can perform sophisticated location intelligence analysis to maximize marketing opportunities and identify gaps in service, while increasing the efficiency of delivering goods and services.”
The Enterprise Routing Module is available now with coverage for more than 30 countries and can be purchased as a standalone module to accompany the Spectrum Technology Platform, or as part of a package solution.