Prepress
Swedish magazine publisher LRF Media selects Atex advertising system
Monday 30. November 2009 - LRF Media, a Swedish magazine publisher, selected the Atex AdBase system to deliver a fully integrated advertising business encompassing more than 30 titles.
For nearly two decades, LRF Media has been using an older version of AdBase, during which time the media company has increased the number of magazine publications by 80 percent. In deciding to upgrade and expand its AdBase system throughout the company, LRF Media will be able to use a common set of tools to manage all advertising workflow and display ad production, and to centralize all customer information
“We were looking for a system that would help us to maintain our leadership position in the magazine market and to provide our customers with the best possible service and support for the end-to-end advertising process,” said Fredrik Persson, Vice President of LRF Media. “With AdBase, we found a system that will grow as we do and that will be agile and expandable in our changing business environment. The AdBase system gives our company full visibility across all our advertising functions for all titles, while allowing us to deliver the quality, speed and accuracy that our customers expect from us.”
The migration to a new advertising system represents the continuation of a relationship between Atex and LRF Media that started in 1991, when the company implemented its first Atex AdBase (then Mactive) advertising system. LRF Media used AdBase, with its built-in customer relationship management tool, to synchronize its entire sales operation. By providing the sales staff with greater visibility into each customer account, LRF Media was able to design and sell broad media packages, creating an environment where all sellers sold ads for all publications.
The success of the advertising packages, along with the Atex systems ability to support multiple products, encouraged LRF Media to add more than 25 titles since 1995 and is a significant reason why the company decided to continue its partnership with Atex. By implementing AdBase throughout its organization, LRF Media looks to achieve new levels of consolidated workflow and expanded multi-channel delivery.
“We are pleased to continue building upon our strong relationship with LRF Media,” said Jonas Bringle, Atex Director of Sales Scandinavia. “By choosing AdBase, the publisher has shown a desire to reduce cost and increase efficiency in the way they manage the advertising process, and we are happy to aid them in that endeavor.”