Newspaper & Mailroom
The Boston Globe Launches “GlobeReader” Digital Newspaper
Monday 16. November 2009 - New Product, Powered by Adobe AIR, Provides Offline/Online Convenience
The Boston Globe announced today the formal launch of GlobeReader, a digital version of The Boston Globe newspaper that can be read offline or online. GlobeReader replaces the preview edition that had been available since this summer to all Boston Globe subscribers at no charge.
Through GlobeReader the content of the Globe is downloaded daily to a users desktop, laptop or netbook, in a format designed to resemble the look and feel of the print version of The Boston Globe. Enhancements to the preview edition include the addition of comics, sports scores, weather and the daily crossword puzzle. Various product and design improvements have also been incorporated.
“Reader response to the preview edition of the GlobeReader has been very encouraging. Now were pleased to offer GlobeReader to the public at large,” said Chris Mayer, senior vice president, circulation and operations, The Boston Globe. “It is important for our business to offer Globe news and information on a variety of platforms that appeal to a variety of market segments.”
GlobeReader is available at a fee of $4.98 per week. A bundle including home delivery in the Boston metro area of the Sunday Globe plus 7-day access to the GlobeReader is offered at the same price. For the Globes seven-day newspaper subscribers, it is included at no additional cost.
Designed for people who enjoy reading the news, GlobeReader combines the familiarity of The Boston Globe newspaper format with the convenience of a digital product.
Articles are set in the same type font as the paper, and the page design is understated and clean.
The navigation is easy and clear.
Scanning for stories or photos is fast.
Readability features include adjustable type size and screen size.
The Globes new digital newspaper was built with Adobe Flex and Adobe AIR, key components of the Adobe Flash Platform, which runs on Windows, Macintosh and Linux. While online, GlobeReader users can search Boston.com for expanded features such as slide shows, videos, interactive graphics and more.
“Using Adobe Flash Platform technologies, The Boston Globe and Adobe development teams were able to create an expressive digital reading experience with the layout and design of The Boston Globe newspaper, that can reach virtually anyone anywhere.” said Bryant Macy, director of product marketing, Platform Business Unit at Adobe.