Prepress

Cox Media Group selects DTI Circulation

Tuesday 10. November 2009 - Investing in its print circulation Chosen to increase group-wide efficiencies

Digital Technology International (DTI) has today announced that it has signed a multi-million dollar agreement with Cox Media Group (a division of Cox Enterprises) to install DTI Circulation, it’s advanced suite of circulation, distribution, marketing, and reporting software. The deal covers all Cox Media Group publications including the Atlanta Journal-Constitution, Cox Ohio Publications (Dayton), Palm Beach Newspapers Inc., and the Austin American-Statesman.

“Implementing DTI Circulation at Cox will enable us to implement best practices across our newspaper properties, realize cost-effective consolidation of operations, and facilitate better business strategies from gaining improved business intelligence from a single group-wide circulation system,” said Gregory Morrison, vice president and CIO, Cox Enterprises.

Representatives from Cox’s daily newspapers participated in an evaluation process to select the best solution for improving circulation management. Each of the four newspapers is currently using different circulation systems from four different system suppliers. This consolidation onto a single new system is a significant project for both Cox and DTI, and will allow Cox to realize competitive advantages in the markets they serve.

DTI Circulation will cost-effectively improve every aspect of circulation and distribution at the Cox publications – from how subscriptions are processed, managed and renewed – to how products are marketed, billed and delivered.

“We’re eager to begin implementing the new solution,” stated Christopher Caneles, vice president, operations, Palm Beach Newspapers, Inc. “It will give our newspapers significant functional improvements compared to our current systems, will eliminate hard-to-maintain custom code, and moves us another step toward eliminating expensive mainframe platforms found in several CMG locations.”

Dan Paulus, vice president of sales, DTI, added, “DTI has enjoyed a successful partnership with Cox Enterprises since the early 1990’s. This circulation project extends that strong partnership and provides the tools for Cox Media Group to collectively cut costs and increase efficiencies at all of its publications.”