Inkjet & Digital Printing
Xerox continuous feed system combines power of colour with economics of black-and-white – at the same time on the same paper
Wednesday 21. October 2009 - Latest continuous feed breakthrough delivers image quality, media flexibility and affordability
Xeroxs new Continuous Feed 4-over-1 Solution maintains the impact of full colour with the economics of black-and-white in a high-speed system built for production print jobs.
Combining the power of the Xerox 490 Colour Continuous Feed Printer with the monochrome Xerox 650 Continuous Feed Printer, this solution is designed for transpromotional applications – documents that provide transactional and promotional information based on the recipients previous purchase habits.
The solution provides another innovative way to transition into colour for traditional black-and-white bills and statements. Users benefit from adding full-colour marketing messages on one side and from the lower cost of printing content – like terms and conditions and activity details – in black-and-white.
Based on InfoTrends research, 95 percent of consumers open and read the bills and statements they receive in the mail. These same consumers spend an average of two to three minutes reviewing each statement, and 20 percent of them spend five minutes or more. With this level of attention, transaction documents represent a valuable customer touch point.1
A leading financial services company will install and test the Xerox Continuous Feed 4-over-1 Solution later this year. A limited global product launch is planned for early 2010.
“This latest breakthrough provides the right blend of colour, speed and image quality to help transform costly, routine communications into high-impact promotional documents,” said Eric Armour, president, Global Business Group, Xerox Corporation. “It reinforces Xeroxs commitment to invest in and deliver continuous feed innovations to the marketplace.”
Taking advantage of Xeroxs innovative and proprietary flash fusing technology, the solution uses a micro-burst of light to heat only the toner and not the paper, resulting in better print image quality and greater substrate flexibility. Flash fusing also eliminates the need for fuser oil lubricant – lowering the cost of consumables and reducing environmental waste.