Newspaper & Mailroom
Join the Newspaper Printing Elite
Monday 28. September 2009 - Newspapers around the globe are once again preparing to measure their printing quality against the best in the business as the 2010-2012 International Newspaper Color Quality Club gears up for the competition for new members.
Newspaper printing companies benchmark their operations every two years by competing for membership in the Club, which sets new standards for newspaper printing quality worldwide. Membership allows them to account themselves among the best printed newspapers in the world.
The Club competition is organised by WAN-IFRA, the World Association of Newspapers and News Publishers, which was created in July by the merger of the World Association of Newspapers and IFRA, which has conducted the competition since 1994.
Full details of the competition, including the testing and measurement criteria and how to apply, can be found at www.ifra.com/colorqualityclub.
Membership in the club means more than just bragging rights over good print quality; is has a strong impact on advertising effectiveness as well. International, national and local advertisers appreciate high production quality and rigorous printing standards.
Other benefits include:
Meeting and exceeding customers expectations for print quality;
Benchmarking color quality against well-defined standards by participating in the only worldwide newspaper print quality competition;
Receiving a detailed audit, which highlights areas of strength and areas of potential improvement, including the identification of printing defects;
Providing motivation and justification to staff members for the introduction of required changes;
Receiving powerful marketing tools for extended business and convincing customers;
Proven and verified color quality in daily production by keeping demanding standards;
Certified general printing quality, evaluated under “typical reader conditions”, so the reader obtains a high-quality and attractive product.
The WAN-IFRA International Newspaper Color Quality Club has been completed revamped for 2010-2012, including a new operational plan and a newly developed test element. For full details, go to www.ifra.com/colorqualityclub.
WAN-IFRA also provides a Color Quality Self-Check, an online tool that is accessible free of charge to anybody. It allows newspapers to check their color print quality by printing the WAN-IFRA test element and input the measured values into an online form, providing an automatic evaluation. The Color Quality Self-Check can be found at www.ifra.com/qualitycheck.