Prepress
Pitney Bowes Business Insight Announces Unparalleled Household Level Segmentation System
Tuesday 15. September 2009 - Integration of Gadberry Group and Acxiom PersonicX to Support More Precise Real Estate and Marketing Decisions
Pitney Bowes Business Insight, the leading global provider of location and communication intelligence solutions, today announced it is teaming with the Gadberry Group, a provider of location-based services and information data products, and Acxiom Corporation, a provider of interactive marketing services, to deliver enhanced network performance management and customer analytics solutions.
By broadening its demographic data and customer analytic offerings to include the Gadberry Groups household geo-demographic products, powered by Acxioms PersonicX lifestage segmentation system, Pitney Bowes Business Insight is now providing customers with deeper, more precise demographic data.
In 2006, Pitney Bowes Business Insight teamed with the Gadberry Group to introduce GroundView data, a joint demographic data offering that broadly leverages household level intelligence. “By extending our strategic alliance with Pitney Bowes Business Insight to include household level segmentation, we are providing real estate analysts and marketers with accurate, reliable household level market and customer segmentation information,” said Larry Martin, COO, Gadberry Group.
“Accurate sales forecasting and market optimization depend on household level consumer information you can trust. For 40 years, Acxiom has delivered the most accurate consumer insight available, from lifestyles and interests to specific life-stage and likely purchases,” said Todd Greer, senior vice president for Consumer Insight Products at Acxiom. “The combination of our expertise in household level segmentation with Pitney Bowes Business Insight predictive analytics solutions will provide companies with the actionable insight needed to enhance store network performance and customer relationship strategies.”
Integrating household segmentation into Pitney Bowes Business Insights product portfolio will provide companies with a more granular look into “people-types” versus the more traditional “neighborhood-types.” Acxioms PersonicX, the power behind the joint segmentation offering, differentiates households by customer and demographic characteristics with greater specificity. As a result, companies are better able to identify households that match the characteristics of their best customers, aiding in market potential analyses, location network optimization and store and branch performance management.
“When coupled with the geographic analysis capabilities of Pitney Bowes Business Insight, PersonicX provides us with a level of precision that is unmatched by other geodemographic segmentation systems,” said Seth Hirsch, business intelligence manager, Integrative Logic. “The system adds a new valuable dataset to our tool box.”
“Pitney Bowes Business Insight is committed to providing companies with the highest-quality, accurate data to fuel their customer analytic methodologies,” said Devon Wolfe, managing director of PBBIs strategy and analytics services division. “Incorporating data powered by Gadberry and Acxiom within our predictive analytics models enables us to provide a comprehensive solution bridging the real estate decision-making and marketing support gap within an organization.”