Business News
Edipresse Polska acquires 65% of wizaz.pl
Wednesday 12. August 2009 - As a part of its continuing online expansion, Edipresse Polska, a subsidiary of the Swiss based media and communications Edipresse Group, has finalized a joint venture agreement with www.wizaz.pl , one of the leading Polish women portals, specializing in beauty, health and wellness.
The deal was concluded with the Founder and Owner of Wizaz, Mrs. Agnieszka Zembrzycka and the new entity will be called Edipresse Wiza? Sp. z o.o.
Since its creation in 2000 wizaz.pl has been a major player in the online womens segment in Poland reaching the fifth position closely behind the womens sections of the countrys main portals. Wizaz.pl is a preeminent source of beauty information which includes the largest Forum enabling women to exchange opinions and comments on cosmetic products (with over 230.000 users opinions published on wizaz.pl). In addition, wizaz.pl also includes the biggest Internet catalogue of cosmetic products in Poland featuring more than 22000 product descriptions.
According to Mr. Tomasz Zembrzycki, Member of the Managing Board of wizaz.pl and one of the Founders alongside Mrs. Zembrzycka: “Merging with Edipresse Polska is a natural step towards the further development of our portal. Wizaz.pl is a community service while all Edipresses sites are editorial based on high quality content. Together we will create a formidable Internet offering for both Polish women and key advertisers”.
Commenting on this investment Mr. Zbigniew Napierala, President of Edipresse Polska, is confident that Wizaz will be a very valuable asset in making the company an important player in the digital arena in Poland: “Wizaz is a perfect complement to our existing online activities. According to Megapanel/PBI research carried out in May 2009, Edipresse lifestyle websites and wizaz.pl reached 2.3 million unique users. This acquisition will undoubtedly give us important scale and we look forward to working with the Founders in continuing to build upon the success that Wizaz has achieved so far”.