Business News
Heiler Placed in the Magic Quadrant for Master Data Management by Leading Industry Analyst
Monday 03. August 2009 - Gartner has listed Heiler Software in its Magic Quadrant for global Master Data Management providers. The latest "Magic Quadrant"* published by US market research company Gartner analyzes providers of Master Data Management (MDM) of product data..
Gartners evaluation looked at the capabilities and scope of the Master Data Management products and services offered, the companies stability and market flexibility, their customer experiences, and their innovative strength, visions and strategies. Heiler Product Manager is a standard solution for master data management and communication from a central, manageable data source. Wholesale companies, mail order companies, and manufacturers can increase their marketing productivity and sales through the use of central system.
Rolf J. Heiler, CEO of Heiler Software, explained the significance of the Gartner report for the company as follows: “We believe being placed in the “Magic Quadrant” 2009, for the third year in a row, underlines our leading market position. We view this result as further proof of our vision of a central data source for all sales channels and we will continue to keep pace with the growing demands of the market through the ongoing enhancement of our product portfolio.”
Rolf J. Heiler regards the result of the “Magic Quadrant” as confirmation of the Heiler strategy: “Flawless product information is the be-all and end-all of successful e-commerce, and there are very real cross-selling opportunities in this area. We support “long-tail” distribution. The margins for niche products are considerably higher than those for fast-moving items. Long-tail distribution is the provision of niche products and large assortments on a shop platform.” Analysts at Gartner predict that the MDM a market will generate global revenues in excess of 1 billion US dollars by 2012.