Prepress

Xerox announces Photo Suite solution

Friday 24. July 2009 - New workflow software offers consumers more ways to create photo products

Building on the success of its Photo Kiosk, Xerox today announced the availability of the Imaxel Photo Suite range of workflow software, developed in partnership with Imaxel. The Imaxel Photo Suite is aimed at photo finishers, digital and commercial printers who wish to expand into photos, instant print shops, retailers, schools, colleges and universities.

The Imaxel Photo Suite brings significant benefits to both the consumer and photo provider. End consumers can now create photo products on-line via an internet web portal or, by downloading the software to their PC desktops, consumers can create products off-line, at their leisure and in their own time. For the photo product provider the software provides the back office workflow that enables the management and production of the photo products created by consumers. The Photo Suite is also able to link to CRM and accounts packages as well as numerous payment providers.

The Photo Suite comprises over one hundred and eighty different photo product templates which consumers can use to create their photo products. Photo providers can easily brand their solution as well as create their own unique portfolio of photo products.

“With the Imaxel Photo Suite Xerox now offers consumers three different ways of producing their photo products; at a Xerox Photo Kiosk, on-line via the web, or off-line via a PC. For photo providers, the Photo Suite offers everything needed in order to develop a rich new revenue stream.” said Andrew Pieroux, Marketing Manager – Workflow Solutions. Production Systems Group, Xerox UK.

One of the first users of the Imaxel Photo Suite is CopyCat in Oslo, Norway. “After initial testing we are very excited about the potential of this solution and the additional business it can generate for us. The Imaxel Photo Suite, combined with the business development tools and point of sale material provided by Xerox, offers a complete solution for those wishing to enter the photo product market.” said Patrik Knutsson, Marketing Manager, CopyCat.

The Xerox Photo Kiosk and Imaxel Photo Suite are designed to work in tandem with the full range of Xerox production colour printers, from Xerox DocuColor 242 to the Xerox iGen4 Digital Production Press. Xerox offers a range of specialist photo media, point of sale kits and ROI tools to support the Photo Kiosk and Photo Suite.

The Photo Suite is available immediately and is sold through the Xerox direct sales force and indirect partners.