Prepress
HIFLEX EARNS HIGH MARKS AT P3 EVENT AT NYU
Wednesday 29. July 2009 - JDF Workflow Automation Theme Draws Overflow Crowd
The midtown campus of New York Universitys MA Program in Graphic Communications Management and Technology was the location of Partnership in Print Productions (P3) sold out JDF Workshop on Process Automation. P3 put together a collaboration of executives from CIP4, Adobe, Quark, Kodak, HIFLEX and KBA. The presentation covered JDF basics and examples of the rapidly changing landscape of automated data exchange in printing, publishing and advertising.
The HIFLEX role was to provide an interoperability demonstration using their partners Kodak, KBA and Muller-Martini to illustrate the prepress, printing and bindery segments. HIFLEX regional sales manager, Scott Marienthal, and HIFLEX product application specialist, Jack Lafler, led the audience through a step-by-step demonstration of a job originating with customer specs and variables through estimating, scheduling, production and every phase of prepress, press, bindery and delivery.
The reaction of the audience was very positive. Following are some comments that were overheard:
“You can read or hear about this type of automation but actually seeing a job travel through the process is amazing and makes it real.” (prepress company executive)
“The amount of time saved on the front end is incredible. All the what ifs and variables take minutes rather than hours. I can get estimates to customers with incredible speed.” (sales executive)
“The HIFLEX system seems to do it much more completely than other systems Ive seen and the fact that it can be tracked on a PDA like an iPhone is really neat.” (industry consultant)
The one hundred plus registrants were able to meet with the presenting executives over lunch at the end of the event.