Business News

Axel Springer Russia launches FORBES WOMAN

Monday 20. July 2009 - The supplement to the business periodical FORBES appears for the first time at the end of August

The new supplement FORBES WOMAN will be enclosed in the Russian edition of the international business periodical FORBES for the first time on 28th August 2009. The 96-page supplement will be published once per quarter and is aimed at successful Russian businesswomen. FORBES WOMAN will focus on a target group-specific mix of topics including Family and Career, Leisure Time Planning or Beauty and Fashion. 40 percent of Russian FORBES readers are female according to the TNS Russia market research institute.

– who in our opinion make up a highly interesting, and until now underdeveloped target group. With FORBES WOMAN we are looking forward to adding a new chapter to the success story of FORBES on the Russian market.”Regina von Flemming, managing director of Axel Springer Russia: “We intend for FORBES WOMAN first and foremost to address the large number of economically and professionally highly successful women in Russia

Axel Springer Russia has published the Russian edition of the business magazine FORBES since 2004 and with a circulation of 110,000 copies reaches 810,000 readers every month. The successful cooperation between Axel Springer and Forbes Inc. was extended at the end of 2008 to 2020. In addition to Russia, Axel Springer also publishes an international licensed edition of FORBES in Poland.