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Open Text Web Solutions 10 Debuts, Makes Delivering Content-Rich, Personalized Websites Easier Than Ever
Friday 17. July 2009 - Major New Release of Open Text Web Solutions Offers Intelligent Content Management, Deep ECM and SAP Integration
Open Text (NASDAQ: OTEX, TSX: OTC), a global leader in Enterprise Content Management (ECM), today announced the immediate availability of Open Text Web Solutions 10, the latest release of Open Text’s industry-leading Web Content Management (WCM) software. The new release allows organizations to intelligently manage and deliver a broad set of corporate information to users over the Web, and features extensive usability upgrades, a new technology foundation, and deeper and more comprehensive integration with the Open Text ECM Suite and the SAP NetWeaver Portal component.
The role of WCM has significantly expanded from a place to store and publish external-facing content to a vital tool in helping to support organizational business goals in such areas as sales and customer support. This means that WCM must deliver a highly personal customer experience and be able to tap into content housed in many different enterprise systems. And as digital assets have become less expensive to create, companies need better ways to manage rich media such as audio and video.
“Sites like iGoogle, Twitter and the many social Web offerings have raised the bar on the type of intuitive, flexible and personal experience users expect when visiting Web sites,” said Jens Rabe, Vice President of Web Solutions at Open Text. “With Web Solutions 10, we are bringing the full Web 2.0 user interface to both the people editing content within the company and to the consumers of this content. The many enhancements and deep ECM and digital asset management integrations in this release will help customers save costs and produce more compelling and effective websites.”
Enterprise Integration – A Unique Strength
The integration of Open Text Web Solutions 10 with enterprise systems was cited as a particular strength by Forrester analysts Stephen Powers and Tim Walters, Ph.D. in the June 1 report “Forrester Wave: Web Content Management For External Sites.” The authors write: “…Open Text has a strong WCM offering and has made an increasing effort to integrate with its other ECM products, such as document output for customer communications management and digital asset management…Open Text’s strength lies in its ability to leverage integrations with other ECM offerings (records management, document output for customer communications management, and digital asset management)…Open Text’s partnership with SAP has also proven strong, with customers using SAP’s portal and Open Text’s WCM in tandem.”
The integration is critical to many organizations because users visiting a website don’t care about applications or where content comes from. Users expect seamless, cross-system access to all relevant information. Optimized integrations in the latest release let content editors seamlessly combine dynamic content from social media, the Open Text ECM Suite and rich media applications and reuse it across many target systems, including the SAP NetWeaver Portal. Within the SAP NetWeaver Portal the new Open Text Portal Manager strengthens the integration and enables business and casual users to better edit content and navigation in an intuitive workspace.
Next Generation Web Editing
Managing content has never been easier and faster. With the new Web Solutions 10, user productivity is boosted by the new generation of Open Text SmartEdit now powered by rich Internet application (RIA) technology. This means minimal pop-up windows or browser refreshes along with helpful context menus throughout, zero click content and task editing, individual saved searches for a personal dashboard, plus drag and drop page creation and editing.
Based on an improved technological foundation, Web Solutions 10 offers a high-performance editing environment that fully leverages enterprise IT investments. This new technological foundation provides significant performance improvements when working with large projects. Based on the latest Microsoft .Net technology, Web Solutions 10 delivers performance gains in part through optimized memory management, upgraded multi-processor and multi-threading, and support for Microsoft SQL 2008 and Microsoft Windows Server 2008.
Videos, music and other rich media greatly enhance the Web experience for Web visitors. Organizations can now benefit from tighter integration between Web Solutions 10 and Open Text Digital Asset Management, an enterprise-class offering for managing rich media files. Using a new repository connector, organizations can display and deliver content from Open Text’s digital media management solution dynamically. Other enhancements in Open Text Web Solutions 10 include a new search integration API, extended tagging support, full control over creation of memorable URLs, extended password validation, and dynamic aggregation of personal content in newsfeeds.