Business News

Xerox Veteran Michael Kucharski Joins Vertis as Senior VP and GM of Premedia and Technology Groups

Tuesday 09. June 2009 - Vertis Communications, a premier marketing services provider of targeted print advertising and direct marketing solutions to America's leading retail and consumer services companies, announced today that 18-year Xerox veteran Michael Kucharski has been named senior vice president and general manager of Vertis' premedia and technology groups.

These critical divisions provide premedia and digital solutions that streamline and increase ROI for clients’ advertising production, media planning and placement, interactive marketing and creative services. In addition, the group delivers prepress solutions for consumer packaged goods companies.

“I have great confidence in Mike’s leadership skills and ability to deliver technologically advanced, market-making products and programs to Vertis customers,” said Quincy L. Allen, chief executive officer for Vertis Communications. “I grew to know Mike well while working with him at Xerox Corporation. His vast knowledge of sales, marketing, operations and strategic planning enables him to bring a unique vision to Vertis’ premedia and technology groups. Because Vertis is focusing on enhancing our clients’ multi-channel communications, Mike’s experience in pioneering workflow business solutions will be instrumental as we execute our go-forward strategy on behalf of customers.”

Prior to Vertis, Kucharski most recently served as senior vice president of the graphic communications business for the Xerox North American Solutions Group. Other roles at Xerox include vice president of the production solutions business unit, vice president and general manager of the workflow business team, vice president of worldwide sales and customer engagement for Xerox’s iGen 3 Business, vice president of e-services marketing, and vice president of graphic arts industry sales.

Kucharski earned two bachelor’s degrees from the State University of New York at Buffalo, a Bachelor of Arts in computer science and a Bachelor of Arts with a double-major in economics and statistics. He also holds an MBA from Harvard Business School.