Consumables
Nippon DOM and DNP Develop “HOLOTRANSTM” – A Washable Heat-Transfer Hologram That Can Be Attached to Fabrics and Clothing
Friday 29. May 2009 - Nippon DOM Co., Ltd. (Nippon DOM) and Dai Nippon Printing Co., Ltd. (DNP) have jointly developed HOLOTRANSTM - heat-transfer holographic labels that can be attached to fabric products such as clothing, bags, and shoes and that can withstand both washing and dry-cleaning. HOLOTRANSTM will be available on the market from May this year.
[Background]
Brand tags and labels attached to products such as clothing, bags, and shoes not only provide information on the brand name, size, and country of manufacture, but also play a role in preventing forged and counterfeited goods. Losses incurred due to the proliferation of forged and counterfeit goods are growing by the year, and businesses have been searching for anti-counterfeiting solutions that will allow the average consumer to instantly recognize an authentic product.
In answer to this need, Nippon DOM and DNP have combined the know-how on heat-transfer labels for fabrics of the former and the advanced security hologram technology of the latter to create high-security, wash-proof, heat-transfer hologram labels that can be attached to soft fabric products such as clothing.
[Features of the Heat-Transfer Holographic Label – HOLOTRANSTM]
Holographic labels that withstand washing and dry-cleaning
Conventional hologram products were generally intended for use on paper, plastic, and metal surfaces, and none had been developed for attachment to soft materials such as fabric. For HOLOTRANSTM, the quality of the hologram itself has been improved, and it has been paired with an adhesive that is able to significantly withstand washing and dry-cleaning (*1).
Balancing Security and Design
In addition to providing advanced security, holograms enable the creation of brand logos and other designs that have a strong impact on the consumer – allowing for the inclusion of high-brightness images with 3-D effects, and dynamic motion when viewed from different angles.
Achieving a Convenient Identification Tool for Consumers Attached Directly to the Product
Currently, holograms can be found on price tags and boxes of products such as clothing and shoes for anti-counterfeiting purposes; however, HOLOTRANSTM offers even higher security than conventional applications, since it can be attached directly to the product. Thus, consumers will be able to purchase the product with greater assurance they are getting the “real thing.”
[Price]
15-30 yen/15 × 15 mm label, when purchased in lots of 1 million or more.
(Does not include initial costs such as design, master recording, and data processing)
[Forward Looking Developments]
Nippon DOM and DNP will actively market HOLOTRANSTM to global businesses manufacturing exclusive fashion products and sports equipment and to security uniform manufacturers, with a joint sales goal of ¥300 million for FY 2009. DNP will include HOLOTRANSTM in its exhibition at the 4th RFID Solutions EXPO to be held at Tokyo Big Sight on May 13-15 (Wed.-Fri.), 2009.