Consumables

M-REAL ZANDERS CALLS FOR A “WHITE ORDINANCE”

Friday 29. May 2009 - There are regulations wherever you look. Virtually every part of our daily life is subject to regulations.

Some are quite justified, others more or less. But one regulation is missing, and it is one that is particularly important: a ‘White Regulation’ governing the use of white paper. Because there are still frequent cases where a range of paper qualities are used in one and the same printing unit which vary in their shade of white. The outcome is an extremely disharmonious overall impression.

With this prevailing ‘white chaos’, M-real Zanders is now presenting a fictitious White Ordinance. This thoroughly amusing set of rules laid out in a brochure published by M-real ZANDERS calls for only those papers to be used for a print product whose shades of white blend harmoniously.

Of course, the White Ordinance not only lists the rules for using white paper, but also offers a solution for dispensing with the white chaos. The ZANDERS medley range with its five coordinated paper qualities meets all the requirements of the White Ordinance. No matter whether these are used individually or in combination with each other, they ensure a homogeneous printing result and guarantee perfect white harmony for entire corporate communication materials.

Whether coated, uncoated, high gloss, silk matt or transparent, all papers in the ZANDERS medley range are characterised by an excellent feel, excellent image reproduction and excellent colour brilliance. One particular highlight is the range of volume papers. The new ZANDERS medley pure volume is an exceptionally fine paper with a volume of 1.7. It combines the highest possible volume with an exclusive feel. The range is additionally rounded off by the ZANDERS medley pure envelopes, which are not only available in DL, C4 and 16×16 cm, but now also in C5 format with and without windows.