Newspaper & Mailroom

USA TODAY Launches Application for Android Mobile Platform

Thursday 14. May 2009 - News, Weather, Photos and Interactive Polls Available

USA TODAY, the nation’s top-selling newspaper and a leading online destination, today announced the availability of a USA TODAY application on Android Market.

“In the rapidly expanding mobile marketplace Android is a great platform for USA TODAY,” said Matt Jones, vice president of mobile strategy and operations for Gannett Digital. “USA TODAY continues to develop innovative mobile products and services and the Android application is an excellent way to extend our reach to the latest emerging platforms.”

USA TODAY’s application leverages the familiar look and feel that readers trust and expect from the USA TODAY brand; it provides access to the latest news stories, weather, photos and interactive polls. Easy to navigate, colorful and convenient, USA TODAY for Android offers the following features:

— Headlines – Browse and read stories from News, Money, Sports, Life,
Tech and Travel. Articles can be shared via email, text message or
Twitter, and are automatically saved for later reading.
— USA TODAY Snapshots(R) – Scan through USA TODAY Snapshots(R), and vote
on an interactive poll question for each. Review responses from all
users and filter the results by state and city.
— Scores – Review the latest sports scores for NFL, MLB, NBA, NHL,
college football and college basketball. College scores can be
filtered down by conferences.
— Weather – Get current weather conditions, up-to-the minute regional
radar and the five day forecast at your exact location via GPS. Review
national weather maps including Doppler radar, temperature and
precipitation forecasts.

— Photos – Flip through the day’s best images from news, sports,
celebrities, science, travel and weather or play them back as a
slideshow. Share favorite images with friends via email.



The USA TODAY application also features support for a variety of rich media mobile advertising executions including click-to-call, click-to-maps using the user’s GPS location, and video. Campaigns can be targeted to the various sections such as News, Money, Sports, Life, Tech or Travel. The USA TODAY application for Android was designed and developed in cooperation with Mercury Intermedia of Brentwood, Tenn.

The application is available for free in Android Market.