Newspaper & Mailroom

NYTimes.com Announces Times Wire

Wednesday 13. May 2009 - New Chronological View of the News as it is Published Online

NYTimes.com announced today the launch of Times Wire (http://www.nytimes.com/timeswire), a new way for readers to view the news in a timeline format. Times Wire is a live, reverse chronological feed of New York Times articles and blog posts as they are published online. It updates every minute with real time headlines from across NYTimes.com.
Readers can choose to view the full stream of content from across the site, a select view such as business and technology news or they can create a customized feed of news from their favorite sections and blogs. Times Wire also features a photo gallery, displaying the latest news in pictures.
“Times Wire is another example of how we are reconceptualizing the online journalistic experience to meet our audiences’ desire for quality news and information on demand,” said Denise Warren, general manager, NYTimes.com. “Now readers can view the latest news as it breaks around the clock and have the option to create a more personalized news experience. We are pleased to see that advertisers see this as a new and useful vehicle to reach their key audiences.”
SAP, a leading provider in business software, is the advertising sponsor for the launch of Times Wire.