Workflow
WorkflowOne Launches New Technology Application to Help Hospitals Save on Promotional Spending
Wednesday 06. May 2009 - Promotional Products Profiler Analyzes Spend on Advertising Specialties While Controlling Costs
WorkflowOne, a leading provider of business process outsourcing services for print and promotional marketing, today announced the launch of a new proprietary technology application designed to help healthcare providers manage their promotional product expenditures and save between 10 to 20 percent annually. The Promotional Products Profiler (P3) allows hospital materials managers and other procurement professionals to analyze their promotional product purchases, identify efficiencies, aggregate spend and manage brand compliance across their organizations. With the help of WorkflowOnes dedicated and experienced healthcare sales teams, P3 gives individual employees the freedom of decentralized ordering while providing the benefits of centralized purchasing and cost control. In addition, P3 allows users to assign metrics to any promotional product or campaign, that can be use to analyze effectiveness and ROI after the fact.
Healthcare organizations buy over $8 billion of print and promotional products annually, according to Hot Markets 2008-2009. However, purchasing is often decentralized across dozens of departments and numerous individuals. As a result, many promotional products are purchased “off contract” from a fragmented vendor base without the benefit of technology-enabled, pre-negotiated pricing.
“P3 can help hospital systems of all sizes understand the scope and magnitude of their promotional product purchases, which is the first step towards gaining control of their spend and maximizing the value of their investment in marketing and patient education,” said Jeffery Moder, vice president, healthcare sales at WorkflowOne. “In addition, WorkflowOne employs teams of experienced promotional product advisors and merchandisers who can assist in planning events, selecting unique and popular items that align with a hospitals marketing message and capitalize on healthcare observance occasions, such as Breast Cancer Awareness Month.”
P3 is part of WorkflowOnes recently announced Dual Network Advantage (DNA), which provides clients with robust manufacturing and distribution, a full complement of value-added sourcing and promotional marketing services, all supported by proprietary technology. In addition, using WorkflowOneAccess TM ,clients have a single point of entry into a system that untangles the complexities associated with promotional product procurement, logistics and supply chain management, giving healthcare providers more choice, better pricing, greater quality and higher savings.