Inkjet & Digital Printing

Pitney Bowes Launches Managed Address Services

Thursday 30. April 2009 - Mailers can benefit from significantly lower mailing costs by reducing Undeliverable As Addressed Mail

Pitney Bowes Management Services, Inc. (PBMS), a wholly owned subsidiary of Pitney Bowes Inc. (NYSE: PBI) today announced a new Mailstream Consulting Service offering that helps mailers improve address quality, maximize delivery, and reduce Undeliverable As Addressed (UAA) mail — providing the opportunity for significant cost savings and revenue growth to increase the value of mail.
Pitney Bowes Managed Address Services can improve address delivery by correcting between 50 and 80 percent of a company’s deficient addresses, and keep addresses current so that mail is delivered to the right person at the right place.
Jeff Stangle, director of Solutions/Mailstream Consulting, PBMS, said that Pitney Bowes Managed Address Services is different from other addressing tools in that it provides the process to help customers resolve the issues with UAA mail.
“Most mailers purchase address cleansing products to obtain postage discounts, but there is a big difference between obtaining discounts on postage and correcting addresses. The fact is, cleansing and maintaining addresses requires an addressing process. With our Managed Address Services, PBMS employs experts with extensive expertise in understanding the addressing process and in-depth knowledge of postal regulations to help customers resolve the issues with UAA mail,” he stated.
Benefits of Managed Address Services
Through Pitney Bowes Managed Address Services, companies can:
Improve communications with their customers;
Reduce wasted costs and lost opportunities associated with UAA mail;
Reduce wasted paper, envelopes and CO2 emissions;
Increase barcoded mail and postage discounts;
Help ensure compliance with changing United States Postal Service (USPS) regulations;
Control a complicated, cross-functional process.
UAA Mail Wastes Costs, Business Opportunities
On average, each piece of return mail costs the mailer $3.00 in operational expenses, according to Pitney Bowes research. That includes printing, postage, inbound handling, analysis, and re-mailing costs. It doesn’t include the cost of missed marketing opportunities, uncollected receivables and lost USPS discounts. In addition, unless the mailer pays for a special endorsement, undeliverable Standard Mail is destroyed by the USPS.
“Most mailers severely under-estimate their UAA mail problem and its impact on their company’s bottom line,” commented Stangle. He noted that companies measure the “lost cost impact” by the amount of return mail they receive, but pointed out that this only includes First-Class Mail. According to USPS research, 63 percent of all UAA mail is Standard Mail, which means tracking First-Class Mail returns only uncovers a little more than a third of the problem.
Pitney Bowes Management Services designs, implements and operates global solutions that provide enterprise clients with critical communications, mail and document lifecycle services that result in more effective, efficient and compliant business processes and operations.