Newspaper & Mailroom

Chicago Tribune Media Group Maintains Market Leading Position

Monday 27. April 2009 - Chicago Tribune Media Group's growing portfolio of print and online products reaches three out of four Chicago-area adults every week.

In addition, Chicago Tribune Interactive’s site traffic continues to grow, up 27 percent in unique visitors. The Group’s total weekday circulation — which includes RedEye, Hoy, TheMash, and the newly introduced tabloid edition — remains steady at about 787,000 copies. On the weekend, the Group’s total print circulation grew 4 percent to 1.3 million.

The Chicago Tribune reported Sunday total average paid circulation of 858,256 and weekday circulation of 501,202 during the 26-week period ended March 29, 2009, as filed with the Audit Bureau of Circulation. Both figures reflect declines over last year. The declines were offset by increases elsewhere in the Media Group’s line of niche publications resulting in new customers joining the media group’s print portfolio.

“Our newspaper and online products continue to build a local audience by addressing the needs of news and information consumers better than any of our local competitors,” said Tony Hunter, president, publisher and CEO of Chicago Tribune Media Group. “Our growing, diverse portfolio of media channels reaches people online and in print, providing relevant, differentiated content about the Chicagoland market. In turn, we deliver results for our advertisers through innovative solutions tailored to meet their marketing objectives.”

The Chicago Tribune Media Group has redesigned the newspaper, enhanced its investigative reporting and taken a prominent role in addressing the corruption in state government. These actions and further investments in digital products are part of an ongoing reinvention of the media group.