Prepress
Bullet Line Selects Heiler Product Manager
Monday 20. April 2009 - Bullet Line, a leading provider of promotional products, has selected the Heiler Product Manager and Print Manager, to manage its data and generate its marketing material.
Bullet Line sells thousands of promotional products to customers all across the United States and Canada. Many of these products are sourced from China and then imprinted with company logos in their Miami based plant and then stocked in their over 300 000 square feet of warehouse space. These products are very complex in nature with different colors, sizes, imprint areas and quantities all affecting pricing.
Bullet Line needed a solution to manage all of the complex product information and then generate their many catalogs and flyers in difference price zones and countries. Bullet Line also has launched an e-commerce portal and distributor portal for online ordering. The information within the e-commerce system and the printed marketing material needed to be consistent.
“We needed a solution to automate our data management and data communication process, both within the organization and to our external distributors and customers” says Mike Shield, VP of Engineering and Process Improvement. “The Heiler solution provided us the best mix of usability, flexibility and value which is crucial in a business with many product configurations and time sensitive deliveries”.
The Heiler Product Manager and Print Manager solutions are best in class product information management solutions that automate the entire process from data acquisition, through data management and product communication to end customers and distributors.
“All sales organizations are realizing that product data is an important corporate asset that when managed properly, can help generate substantial increases in revenue” says Greg Wong, CEO of Heiler Software Corporation. “Bullet Line, as a leader within the promotional products industry, understands this and is now ready to utilize their data to gain market share and open new sales channels”.