Prepress
Kodak Integrates PPTshare into its DESIGN2LAUNCH Solutions
Monday 20. April 2009 - Agreement adds Presentation Management module to Kodaks Enterprise Marketing Suite
Kodak announced today that it has entered into an agreement with Ontra Presentations, LLC, a category leader in presentation management. Under the terms of the deal, Kodak will integrate Ontras PPTshare and PPTshuffle applications into Kodaks DESIGN2LAUNCH Solutions suite. DESIGN2LAUNCH Solutions is a suite of integrated modules designed to enhance productivity and increase speed to market from product conception to final production.
MICROSOFT POWERPOINT presentations have evolved into the primary media for planning, training, marketing and sales. Ontra Presentations provides a range of solutions to help both individual users and large enterprises organize, update, distribute and track presentation content.
By integrating PPTshare, Kodak is not only supporting presentations within brand content management, but also expanding into the next phase of the product lifecycle – from production to training, marketing and sales. In so doing, Kodak is delivering a comprehensive end-to-end marketing solution for brand content management.
“DESIGN2LAUNCH Solutions provide a comprehensive creative lifecycle management system, from a products inception to sale,” says Alison Malloy Creanza, General Manager, Operations Marketing Workflow Solutions Group, Kodak. “With PPTshare, we can now offer sales presentation management services, which serves as a mission critical element in a products lifecycle.
“Even though hundreds of people within a company make and send thousands of POWERPOINT presentations, they have often been an afterthought in the marketing communications mix,” said AlexAnndra Ontra, co-founder and president of PPTshare. “Kodaks DESIGN2LAUNCH Solutions commitment to PPTshare reaffirms the need for a disciplined approach to creating, distributing and tracking presentations.”
Kodak recently installed the PPTshuffle, a slide library for POWERPOINT, within the DESIGN2LAUNCH Solutions Visual Asset Manager, for Ethicon Endo-Surgery, a division of Johnson & Johnson. The PPTshuffle allows administrators to share/distribute approved, compliant presentations so that EES end-users can find specific slides quickly and easily. Users can search, preview and then drag and drop slides to create new presentations. It empowers users to find the slide they need, when they need it.
Kodaks Marketing Workflow Solutions offer a powerful workflow solution for content management of Brand and Packaging Assets to maximize efficiency, supply chain and information sharing within and across their enterprise. Simplify the global execution and marketing process by enhancing productivity and increasing speed to market with KODAK DESIGN2LAUNCH Solutions. Kodaks comprehensive products fully integrate planning, analyzing, measuring, designing, executing, and managing Enterprise Marketing with ease. The result is more automation, effectiveness, accountability and efficiency across the entire packaging and marketing supply chain.