Business News
American Greetings Introduces New Cards From Pastor Joel Osteen
Friday 10. April 2009 - The greeting card aisle has always been a good place to look for supportive sentiments, and now finding the right words to inspire has become even easier.
American Greetings Corp (NYSE:AM) has introduced a new collection of cards from pastor, New York Times best-selling author and inspirational speaker, Joel Osteen.
The cards feature the powerful words and inspirational messages that have made Osteen so popular across the world, among people of all faiths and backgrounds. These new cards come at the perfect time for shoppers hoping to send a particularly meaningful Easter greeting and can be found at your local Walmart store. Additional cards featuring Joel Osteen will be available for everyday sending occasions and holidays throughout the year.
“People around the world embrace Joel Osteen’s guidance as they experience the joys and challenges of every day life,” said Charlotte Bean, manager, business development at American Greetings. “His optimistic spirit, deep faith and inspirational messages resonate particularly well today, as consumers look for ways to encourage one another, and share appreciation for the relationships that help sustain them through good times and bad.”
“Victoria and I are pleased to work with the fine people at American Greetings on this new faith-based line of greeting cards,” said Pastor Joel Osteen. “It is our hope that they will bring loved ones closer together, that they will provide a hopeful word to those that need it, and that they will inspire everyone to consider and appreciate the important people in their lives.”
Osteen has committed to give 100 percent of his proceeds from the greeting card series to Nashville, TN-based Mercy Ministries of America. Mercy Ministries is a Christian-based residential counselling program that has been serving young women in crisis for more than 26 years.
“This support from the Osteens means so much,” said Mercy Ministries’ founder and president Nancy Alcorn. “We rely on the generosity of our supporters to make our work possible, and thanks to Joel and Victoria Osteen, Mercy Ministries will be able to reach many more young women who are struggling with life controlling issues.”