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Citrix Wins Two ASAP Alliance Excellence Program Awards

Monday 23. March 2009 - Citrix Ready Program Recognized for Both Innovative Best Practices and Emerging Partnership with Autodesk

Citrix Systems, Inc. (NASDAQ:CTXS), the global leader in application delivery infrastructure, today announced it has won two Association of Strategic Alliance Professionals (ASAP) 2009 Alliance Excellence Program awards. As the first, and only, two-award winner in a single year, Citrix was recognized with both the Alliance Program award for the Citrix Ready Program as well as the Emerging Alliance Excellence award for its partnership with Autodesk.

The selection committee, comprised of leading academics, analysts and consultants with extensive experience in strategic alliances, selects organizations that exemplify best practices, foster innovation and deliver impact in the way they form and manage alliances. The committee noted that the Citrix Ready Program was selected in both categories because of its ability to create a strong community of alliances through implementation of new, innovative best practices.

“We are pleased to present Citrix with these two awards as the company truly embodies the mission of our ASAP award program,” said Michael Leonetti, chairman, ASAP’s Global Board of Directors and executive director, Alliance Management Boehringer Ingelheim Pharmaceuticals Inc. “The Citrix Ready Program and the company’s joint alliance with AutoDesk are both stellar examples of the innovation an alliance program can bring to furthering a corporation’s business goals.”

In bestowing the overall Alliance Program Award, ASAP cited a few key differentiators of the Citrix Ready program:
Strategic partners and their solutions are included in the company’s key go-to-market initiatives at the corporate level, and considered by the Citrix sales and marketing teams worldwide.
Joint Citrix and alliance partner solutions are made available to the Citrix system integrator community and the channel community for incorporation into their go-to-market efforts, providing additional value to Citrix Ready partners.
Industry-leading use of Web 2.0 assets, such as its Citrix Ready Community Verified site, allows customer and partner communities to instantly discover, verify and share Citrix compatibility information.
In awarding the Emerging Excellence award, ASAP highlighted several key benefits of the partnership with Autodesk:
The two companies established a partnership that will virtualize approximately nine million users of Autodesk, a high-bandwidth, network-intensive 3D application, to the Citrix platform.
Engineers worked together to create a repeatable process that can be used to leverage proof of concept in future implementations.
Teams collaborated at all levels from the CTO to the sales and marketing team to create a unified contribution to the success of the alliance.
Channel managers married the two channels together to create strong global channel management.