Prepress

O Pioniero in Brazil signs for new integrated advertising solution from Miles 33

Wednesday 04. March 2009 - Miles 33 is pleased to announce that O Pioneiro, in Brazil, has signed an agreement for the delivery of a Miles 33 Advertising solution.

O Pioneiro, the largest circulation newspaper in the state of Rio Grande do Sul, is member of the Rede Brasil Sul Group (RBS) and is located in the city of Caxias do Sul.

RBS, who also publish the prestigious Zero Hora, are standardizing all their properties on Miles 33 for their Advertising solutions. After the successful implementations of the Miles 33 Advertising systems at Zero Hora, Diário Gaúcho, Diário De Santa Maria and A Noticia, the decision was made to roll out throughout the entire RBS enterprise.

The contract with O Pioniero will see the installation for ad sales, Live Pagination for classified pagination, a series of remote clients and integration into a variety of RBS subsystems such as Internet portals and financial systems. The installation will be undertaken by local staff from the Miles 33 office in Belo Horizonte, Brazil, who currently also provide ongoing support and maintenance for the other RBS newspapers and other clients in Brazil.

“We are delighted we have been selected by the RBS Group” said Mr. Albert de Bruijn, EVP International Sales & Marketing. Adding, “The Latin American market is one of the fastest growing markets in terms of technology and newspaper publishing and the RBS Group recognize the benefits and importance of the scalability and revenue generating toolset within Miles 33”.