Business News

Eighth international edition of AUTO BILD ALLRAD: AUTO SWIAT 4×4 launched in Poland

Monday 02. March 2009 - AUTO SWIAT 4x4 is launched on 2nd March 2009 in Poland as the eighth international edition of AUTO BILD ALLRAD as a licensed magazine.

Following a successful market test last year, the all-wheel magazine will be published every two months by Axel Springer Polska, the wholly-owned Polish subsidiary of Axel Springer AG which was founded in 1994.

AUTO SWIAT 4×4 is issued at a price of PLN 8.9 (approx. 2.05 Euros). Editor-in-chief Stanislaw Sewastianowicz, 53, has been editor-in-chief of AUTO SWIAT, the Polish licensed edition of AUTO BILD since 2001. AUTO BILD ALLRAD has been published in Germany since 2002, providing monthly information for all-wheel drive fans on everyday aspects of the 4×4 both on the road and off-road. In every edition, readers find detailed tests, road trials, exciting reports and information about accessories.

AUTO BILD ALLRAD belongs to the AUTO BILD group, which also includes AUTO BILD SPORTSCARS, AUTO BILD MOTORSPORT, AUTO BILD KLASSIK, AUTO TESTS and the Internet portal autobild.de. AUTO BILD ALLRAD (4×4) appears in a total of nine countries: Germany, Poland, Bulgaria, Lithuania, Montenegro, Serbia, Spain, the Czech Republic and the Ukraine. The automobile magazine with the highest circulation worldwide, AUTO BILD is represented in 35 countries altogether and read by around 40 million readers globally.