Business News
OfficeMax Boosts Workplace Organization With Renowned Expert, Peter Walsh
Wednesday 04. February 2009 - Walsh Brings Unique Insights To The Workplace With Plans For New Line of Organization Products
OfficeMax(R) Incorporated (NYSE:OMX), a leading provider of office products and services, today announced a partnership with renowned organizational expert, Peter Walsh. Walsh will lend his expertise to the development of a new line of work organization products featured exclusively at OfficeMax coming in Spring 2009. Walsh will also share workspace organizational tips and suggestions with OfficeMax customers through catalogs and mailers as well as within stores through signs and brochures.
“Many people think organization for work has to be strict and rigid, somehow that makes the task safe and acceptable for what they think is a proper work attitude,” said Walsh. “But to really be effective, organization has to be part of who you are and how you operate and not something you force yourself to adapt to.”
OfficeMax is bringing the insights of Peter Walsh to its customers as part of the company’s drive to bring innovation to the workplace. “The office supplies category has been meeting the basic needs of customers for decades, but it has been largely devoid of significant innovation,” said Ryan Vero, executive vice president and chief merchandising officer for OfficeMax. “OfficeMax is committed to bringing innovation to the workplace and we feel that our partnership with Peter Walsh will bring a new perspective and inspire a much-needed discussion on improving the functionality and efficiency of one’s own workspace.”
Walsh is currently featured throughout several current OfficeMax catalogs and promotional flyers, providing organizational advice and tips relevant to the various products featured. “There are so many ways for anyone to start taking a fresh look at organization in the workplace right now, many of which use office products or supplies that they already have or can easily get,” said Walsh.
Walsh will collaborate with OfficeMax on a new line of organizational products that will reflect his organization philosophy style. “We are very excited to infuse Peter’s expertise with this new line of products,” said Vero. OfficeMax plans to have new organization products in store by May, 2009.
Walsh, best known for authoring four books on organization and clutter, has shared his organizing tips with audiences of TLC’s Clean Sweep and The Oprah Winfrey Show where he has appeared as a regular guest since 2006. He is also a host on The Oprah & Friends Sirius XM Radio Channel for which he offers his life-changing organizational tips and helps listeners combat clutter.