Business News
Axel Springer launches new AUTO BILD SPORTSCARS license in Spain
Monday 26. January 2009 - Axel Springer is further expanding its brand portfolio in Spain as a result of the great success of the AUTO BILD brand. Following the introduction of AUTO BILD in 2005 and the AUTO BILD 4X4 line extension in 2007, Axel Springer España is now issuing its second line extension of the worlds biggest automobile magazine with the license for AUTO BILD SPORTSCARS.
AUTO BILD SPORTSCARS was successfully tested in Spain before the introduction and will in future appear four times per year. The magazine has 116 pages and sells for 2.90 Euros.
Apart from Germany and Spain, AUTO BILD SPORTSCARS is also available in the Czech Republic with the title AUTO TIP SPORTSCARS. The automobile magazine with the highest circulation worldwide, AUTO BILD is published in 35 countries and read by around 40 million readers globally. The first online-only edition of AUTO BILD was recently launched in China at www.autobild.com.cn.