Newspaper & Mailroom
Sun-Times News Group and Monster Form Strategic Job Search and Recruitment Services Alliance; Launch Co-Branded Career Sites
Tuesday 06. January 2009 - The Sun-Times News Group, the premier source of local news and information for the greater Chicago area and principal operating subsidiary of Sun-Times Media Group, Inc. (OTCBB:SUTM), and Monster, the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE: MWW), today announced a strategic alliance and launch of co-branded Web sites to offer combined online and print services via the Chicago Sun-Times (www.suntimes.com/monster) and 70 other newspaper titles to the greater Chicago area and Northwest Indiana.
The Web sites combine the service, convenience and local audience of the Sun-Times News Groups expansive reach with the powerful tools and career resources of Monster to create a tremendous opportunity to match great companies with the most qualified candidates.
In addition to the introduction of a co-branded job search and recruitment Web site with the Chicago Sun-Times, the companies will also launch co-branded sites with the Sun-Times News Groups 70 suburban publications, which include The SouthtownStar, Post-Tribune, The Herald News, The Beacon News, The Courier News, The Naperville Sun, Lake County News-Sun and The Pioneer Press. The co-branded site will reach an audience of more than three million unique visitors a month, according to Nielsen/NetRatings NetView, November 2008. The Sun-Times News Group newspapers and Web sites combined reach more than four million readers weekly in print and online.
“The strategic alliance between the Sun-Times News Group and Monster creates a vast opportunity to provide local Chicagoan job seekers and employers with powerful recruitment solutions that will enable the best matches,” said Lauren Chacón, vice president and general manager of media alliances, Monster. “This alliance underscores Monsters commitment to forging new and localized avenues to further connect job seekers and employers, and we look forward to working with the Sun-Times News Group. By providing consumers with another point of access to Monsters job search and career tools, we are furthering our position as the leading global recruitment and career improvement resource.”
“The Sun-Times News Group is pleased to form a partnership with Monster, the worlds leader in recruitment advertising. This partnership combines the most local jobs in the Chicago area with the dominant national career site,” said Barbara Swanson, group vice president, advertising and marketing, for the Sun-Times News Group. “This powerful alliance will make it easier for Chicago area and Northwest Indiana job seekers to find the best positions out there and our advertisers will benefit from the greater number of job seekers who will see and respond to their job ads.”
Through the Monster/Sun-Times News Group alliance, audiences reached by these respective outlets will get a comprehensive online career search and management solution with a Chicago-area focus and industry-leading search and match technology. Chicago-area job seekers will be able to find local job ads a number of ways, including through links on individual newspaper Web sites and the searchchicago.com and Monster.com portals. In addition, an array of award-winning expert career advice will be available to consumers, regardless of whether they are currently looking for a new job or not. A resume builder, a salary information center, and a portfolio of other tools will also be accessible.
Employers will benefit from the easy availability of a more comprehensive recruitment solution that utilizes print and online advertising components as well as access to Monsters resume database.
Monsters media alliances now include more than 250 newspapers and over 100 television outlets.