Prepress
Kodaks Digital Print Event Helps Print Companies Move Up in the Market
Tuesday 09. December 2008 - Experts deliver tips and advice as part of KODAK MARKETMOVER Services
Over 20 print companies from 11 countries gathered on 25th and 26th November at Kodaks European headquarters in La Hulpe, Belgium, to examine various ways to grow their businesses with methods such as online marketing, business planning and drawing up communication projects for customers.
The event formed part of the KODAK MARKETMOVER Service, which is designed to provide customers with support, resources, tools and consultancy in business planning, sales and marketing. The programme comprised of 15 speakers including Charles Crouch, Lecturer in e-business at Boston University in Brussels, who delivered tips on how to market a print business online, and Gorka Goikoetxea from One to One Marketing & Communication, who spoke about how the KODAK MARKETMOVER Services helped the company to achieve success in personalized book publishing.
German Sacristan, Kodaks Customer Business Development Manager for EAMER, expressed his satisfaction with the event:
“It proved extremely popular with attendees, as it has helped them to identify opportunities they can capitalize on. They provided very positive feedback about the event and particularly enjoyed the presentations about e-marketing, strategic selling and business planning.”
“In the current economic climate, it is more important than ever to support our customers businesses,” he added. “This event, along with our MARMETMOVER Service offerings, demonstrates our commitment to do this and help them prosper.”